Gabriella Faludi jewellery designer is the founder of the Faludi G brand, designer of the Litracon translucent concrete jewellery collection.
In the autumn of 2011 the Museum of Applied Arts announced a competition called ArtDeco 21. The designer entered the prototype of the Litracon project, a handcrafted geometric, translucent, concrete stone in silver ring setting, for the competition, which was displayed in the ArtDeco exhibition of the best entries, and then it was added to the Museum’s collection.
It was the first step. The next task was to find the logical connection between a building material and jewellery, and bring it in harmony with the principles of minimalist design. The perfect inspiration to help the designer achieve these results proved to be the wooden building blocks of our childhood, with their simple geometric shapes.
The forms of the five different types of ring are based on the shapes of those wooden blocks, and they helped launch the Litracon jewellery project, on which the design of further pieces are based. Thus the first collection of the Faludi G Litracon project, called Urban, was born.
Her designs are aimed at women who are looking for mysterious things in life. She believes that the spirit of objects can only be understood in interaction with people, since only people can create and react to them. This interaction is the most intense with objects that can be worn by people. The aura of her designs radiate playful ease, femininity and airiness, which is not thoughtlessness, but rather a kind of optimism characteristic of women with which they can make this world a more joyful place. In her designs she is increasingly concentrating on simplicity and clean forms, and testing the limits of materials. She finds it important to make wearability part of of the design concept.
Áron Losonczi is an architect, inventor of the translucent concrete, Litracon. In 2005 this innovative product won the prestigious German Red Dot Design Award, and the American TIME magazine included it among the most importatnt inventions of 2004.
It soon became a worlwide success in architecture and interior design, then it was discovered by other branches of art as well: it was used to manufacture lamps, and now here is the new direction: translucent concrete jewellery.
The secret of the product’s success lies in the contrast between the characteristics of the material: the hardness and cold grey colour of concrete and the light transmitted by it. This contrast and the beauty of the pattern of light even on a small surface area made it suitable for the first jewellery collection to be handcrafted from it.
Áron Losonczi studied at the Faculty of Architecture of the University of Technology and Economics in Budapest, and spent a period of scholarship in Stockholm in the meantime. After graduating in Budapest, he received postgraduate training in architecture at a Swedish university, where he first started thinking about the idea of light-transmitting concrete. After conducting successful material experiments he applied for his first patent in Sweden. He returned to Hungary in 2003 with his invention. Articles about Litracon were already appearing in international publications of the profession at that time, and the press at home also became increasingly interested in his work.
The company Litracon Ltd was founded in 2004 for the manufacture of the light-transmitting concrete. The range of products have widened since with the patent for a new material, Litracon pXL (pixel concrete). Litracon Ltd is controlling the development, manufacture and sale of translucent concrete products. Among its clients are the German Montblanc and the American Boeing, and the company is constantly in contact with leading architectural design offices of the world.